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The Marketing, Sales, & Management Boot Camp is a powerful, 2-day workshop that delivers all the essentials for exectuting a successful marketing plan. This seminar has recently been revamped using "Guerrilla" marketing tactics useful for tax problem professionals. *Earn up to 14 Hrs CPE/CLE (details below)

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Details
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When: July 17-18, 2013 (8am-5pm)
Where: Embassy Suites Hotel Tempe  -  4400 S. Rural Road | Tempe, AZ 85282 | 480-897-7444
Room block of $89 per night expires on June 24th (call hotel for reservations)
Speaker: Lawrence M. Lawler, CPA, EA, CTRS, NTPI Fellow
ASTPS National Director, Certified World Class Speaking Coach,
Certified Guerrilla Marketing Coach
BONUS: PitBullTax Software - Live demo on site
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Call ASTPS to REGISTER NOW: 716-630-1650
Can't make it to the live seminar? The recorded MSM Boot Camp allows you to
learn right from your office. Includes 9 audio CDs and manual for only $797. Call to order.
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About
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Attending (or ordering) this program will be one of the smartest decisions you could ever make. Isn't it about time to have your practice thriving with new clients and a dramatic increase in revenue? The Marketing will bring new clients through the door, the Sales will enable you to engage new clients during initial consultations and the Management will help you manage your practice with all of your new clients!
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In the Marketing section of the 2-day MSM Boot Camp you will learn proven Guerrilla Marketing Strategies and Techniques that keep the phone ringing and new prospects coming through your door. The topics include:
  • Copywriting your own promotional materials,
  • Tracking your results,
  • Creating the all-important benefits list,
  • The most important words in a successful ad,
  • How you find the suspects most likely to be prospects,
  • How to get prospects to identify themselves to you, and
  • A ton of other topics.
"Another informative boot camp which recharged, and remotivated me to increase, and improve my tax resolution practice." Jeff Schreiber, ESQ., CA
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In the Sales section of the MSM Boot Camp you will take-away a sure-fire closing system that allows you to easily convert prospects to clients. The system includes all the critical steps, for example it allows you to:
  • Effortlessly demonstrate your tax problem solving knowledge,
  • Explain the tax problem resolution process,
  • Differentiate you from the competition,
  • Make your experience a given to the prospective client,
  • Quote a fee the client understands and agrees to in advance, and
  • Create a menu of tax problem resolution fees from the sample provided.
"Save time, and money - work on your practice in two days, and gain money." Glenn Miller, CPA, IL

In the Management section of the MSM Boot Camp you will learn the methods employed by successful practitioners to run the tax problem resolution practice including:
  • Sample forms,
  • Sample flow charts,
  • Frequently asked questions form,
  • Telephone scripts,
  • Work programs,
  • Software recommendations & demonstrations,
  • Hardware recommendations,
  • Effective use of technology,
  • Recommended reference materials,
  • Billing and collection issues, and
  • The insights of a seasoned veteran.
"I tremendously enjoyed this program. I feel I have found the missing piece in my tax resolution practice. I had always been intimidated by marketing, and selling but not the practice itself. I look forward to putting what I learned to use I have learned from the last two days." Miriam I. Ayaso, EA, CA
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Registration Fees & Discounts
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Registration: $797
Early Bird Discount: Sign up by July 3rd and SAVE $50
Member Discount: ASTPS Members get 5% OFF (after all other discounts are applied)
Not yet a member of ASTPS? Click here to learn about membership benefits.
Additional Attendee: $50 OFF each additional attendee's registration
2nd Time Attendance: 50% OFF if previously attended MSM live, or purchased recorded

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Speaker Bio
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LAWRENCE M. LAWLER, CPA, EA, CTRS (Larry), has been a New York Certified Public Accountant since 1973.  Larry is the managing partner of Lawler & Witkowski, CPAs, PC, the firm he established in 1973. The firm derives sixty percent of its annual income from TAPeR (Tax Problem Resolution) work.  He is also National Director of the American Society of Tax Problem Solvers (ASTPS), a non-profit organization of tax professionals who represent clients before the IRS.  Larry has represented literally thousands of taxpayers before the Internal Revenue Service.  He has experience as an Assistant Professor teaching tax, accounting and management subjects.  He is a frequent public speaker, a writer on professional topics, and a regular trainer of tax professionals nationwide.  He has become nationally recognized for his skills in solving tax problems, his marketing expertise, and exceptional practice management abilities.

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* MCLE/CLE for Attorneys varies from state to state. Attorney attendees should check with your state bar association to determine credit eligibility, and hours. Enrolled Agents do not receive CE hours for marketing or management courses.
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Click HERE to contact us if you have any questions or concerns regarding this Boot Camp or any other program offered.

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The American Society of Tax Problem Solvers is a national, IRS approved not-for-profit organization of professional who specialize in representing taxpayers before the IRS.  The American Society of Tax Problem Solvers is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit.  Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors,  150 Fourth Avenue North, Nashville, TN, 37219-2417.  Web site: www.nasba.org