Don’t Over-Think Marketing

Today, an ASTPS member scheduled an appointment to get a little advice on generating some new business during tax season. I’ll call him Tom, that’s not his name, but it’s short and easy to type. Tom didn’t want to let the season pass without taking advantage of the time when taxes are on every mind. A truly commendable thought. I started our conversation asking him about his current efforts. Tom started telling me about many things he wants to do including social media marketing, search engine optimization, and email campaigns. I got him to stop thinking about the list of wanna-dos and tell me
what he is actually doing.

Well, Tom has created a great brochure, run a few local print ads, and has joined a couple of community groups for networking. Next, I asked how he uses his brochures. He has them right on the front counter in his waiting room. Wow! That’ll bring in a ton of business. Sorry, I sometimes can’t avoid a little facetiousness and sarcasm. I suggested Tom stop worrying about the internet marketing until he got the basics in order. I asked do you put your brochure in with your monthly billing statements? No. Do you have them in local businesses? No. Do you mail them to any new prospect who calls? Have you tried mailing them to the names on the local federal tax lien list? No. Get the picture?

When I asked Tom why he has not taken any of the actions I asked about, ready for this? He said, “If I did all those things I’d run out of brochures in short order! And those things are expensive to print.” Just how much business will Tom get out of that inventory of brochures in his storeroom?

We spent the rest of the call discussing how Tom could get acrylic brochure stands, contact some high traffic locations, and get them to allow him to place them in their business. Ask present business clients to put the brochures out for their customers. Many super markets and coffee shops have community bulletin boards where he could tack up a couple of brochures.

Tom could go to area truck stops and get the manager to put his brochure holder near the cash register. Even if he has to pay that manager $50 a month to keep the brochure holder filled, one $4,000 case covers a lot of brochures and manager payments.

Finally, Tom and I discussed how he might partner with other businesses to mail their information to his clients in exchange for them mailing his (highly valuable) brochures to their clients. I suggested he think about financial planners, college financing planners, or attorneys who might be open to the idea.

None of these actions is costly, difficult, or brilliant. They can produce a great ROI. Effectiveness is far superior to brilliance anyway.

Tom has scheduled another appointment for later in the week. We are to discuss some of the other basic marketing actions he needs to get working. If there are some nuggets worth sharing, I’ll include them in the future.

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Lien Withdrawal: A New Service

You know how the IRS loves to pull the trigger on filing of Federal Tax Liens (FTL). You know how and when you can get FTLs released. But did you know that you can have a FTL
withdrawn, even after it’s been released? What good would that do? It will make an instantaneous improvement in a taxpayer’s credit score. It is not uncommon to see a credit score increase by 200 points when a FTL is withdrawn.

It’s no surprise that IRS’s  filing of a FTL immediately diminishes the taxpayer’s credit score. In the past the only thing a practitioner could do was get the lien released to free up the taxpayer’s assets. The problem with that was the filing and release appeared on the credit record for years and impaired the credit score during that time.

Today you have the opportunity to do more for the client. You can request the lien be withdrawn. Yes, it seems strange that the lien that no longer exists can still be withdrawn. The effect is to purge the credit record of both the filing and the release. This is available for older liens as well. If you have assisted clients in the past who had a FTL, contact them and offer this as an added new service. The fee you charge will be returned many time over in the better financing rates they will gain.

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Tax Problem Resolution Fees, Part 3 of 3

It’s time to wrap up this series of posts with some issues concerning terms of payment, collection issues, and structured fees for tax problem resolution cases. Collecting fees in advance is one of the most controversial areas of tax problem resolution work. This is because of the bad actors in the industry including JKH, Tax Lady, and the currently under suit Tax Masters.

There should be no issue with paid-in-advance fees, but thanks to the aforementioned rip-off artists there are such issues. The real problem isn’t paying in advance, it’s with the lack of performance of the promised services. If the bad actors had delivered as promised there would be no controversy around advance payment. In fact, people who owe the IRS expect to pay in advance. They know professionals cannot work without pay and that anyone who can get behind with the IRS might have little trouble ignoring our fee once the IRS problem is resolved.

So how should you handle getting paid? Well, the best advice is to get paid in advance. You will eliminate write-offs, time-wasting collection activity, and avoid unpleasant surprises for clients. Being a cautious practitioner, you should hold advance payments in escrow until earned or be prepared to refund unearned amounts should you decide to terminate the engagement before resolution. This might happen, for example, if your client is unresponsive or uncooperative with providing documents needed to properly represent their case.

Lawsuits to collect fees are proof that you failed to follow the above advice and, worse than that, they are dangerous. The most common defense to a suit to collect professional fees is that the practitioner did not do the work or that the work done was sub-standard. In other words, professional malpractice. This is why insurers always ask if a practitioner has ever sued for fees, they then view the practitioner as higher risk for a malpractice claim.

There are times when a client can’t advance pay because of an IRS levy. You have the dilemma that you want the case, but must violate your collect-in-advance policy. Ask the client to secure enough money to cover the release of levy work only. Once the levy is released he can pay the balance of the retainer quoted. The client may get a family loan or permission to put the initial amount on a family member’s credit card. Trust that they can be creative when they are committed to resolving their tax problem. At the least, if you decide to trust them, cease work after gaining the levy release until they honor the arrangement made with you.

Design your billing and case tracking system to assure that you are not working beyond the amount collected and that you collect additional funds before the amount on hand is exhausted. This will avoid interruption of the casework pending fee replenishment.

It’s apparent that taxpayers in trouble with the IRS have somehow managed to ignore one of the most powerful collection agencies in the world. So, what would make you think that you are so special that they would pay you once you have removed the IRS thorn? If they can’t come up with your fee – how much can the IRS get from them? Protect yourself, your family relies on you and they can’t eat accounts receivable and you will still be in business to serve the clients who understand your value.

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Tax Problem Resolution Fees, Part 2

In part one, I closed the topic of tax problem resolution fees with a promise to cover fixed fee approaches here in part two. Fixed fee simply means telling your client how much you will charge for your services. It also implies that the amount is quoted in advance, before
work starts.

A fixed fee, quoted in advance, allows the client to make an informed decision on engaging your services. They know in advance the extent of the obligation they are making and should never feel blind-sided by your billing. Terms of payment, collection issues, and structured fees will be the topic of a future posting. But, for now, just note that the fixed fee arrangement permits clarity in this area too.

For a fixed fee approach, you could trust your intuition and experience and quote based on your best guesstimate. That approach is likely to result in either not getting the case or in doing a lot of unintended free work. This approach has another problem as it is difficult to explain to clients or prospective clients.

A better approach is to create a menu of services offered and based on your experience assign a fee to each part of the engagement. For example, you might charge $75 for filing a POA or $25 for each year of transcripts needed. Breaking the engagement down into smaller pieces makes it easier to estimate your fee. When pricing an OIC, you might break it down into 433-A preparation, 433-A planning, 656 preparation, and IRS negotiation. The level of detail you include is up to you, but should include each major step in tax problem resolution casework. To confirm the reasonableness of your services and fees
menu, review your actual time on each ste p of cases completed in the recent past. Once you have your menu of fees, track your actual cases and tweak the menu as appropriate.

The suggested menu eliminates a problem in quoting fees in advanced fees. It is self-explanatory. During your fee discussion, lay the menu on the desk and build the fee with the client. You will lead them through the process by stating the services they will require and listing the fee for each item. Once you have gone through this step, the client will be aware of how you calculated his fee. It demonstrates that you have a basis for the quote and that you treat every case the same, it isn’t a “whatever the traffic will bear” situation.

One common concern with quoted-in-advance fees is feeling locked-in to a fee when it turns out that the case has complications that were undisclosed at the outset. This is easily handled by advising client that the fee is fixed based on the information provided, but is subject to change if other issues come to light. Assure them that you will explain the need for any changes before commencing work that would result in added charges. Further, you will issue a change order that they will have an opportunity to approve or disapprove prior to incurring the added expense. If the client does not approve of a change order, you may find it necessary to withdraw and even refund any unused retainer. This is still better than doing everything necessary and then finding the client unwilling to pay for the work.

Pro Bono services are commendable, but you should know they are pro bono at the start, you should not find out a job was pro bono at the end!

Next time: Terms of payment, collection issues, and structured fees will be discussed

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Taxes in Bankruptcy Seminar

Come to Orlando and learn from nationally recognized expert:
Gary Bluestein, Esq., CTRS at the “TAXES in BANKRUPTCY” Seminar, sponsored by ASTPS.

Where: Orlando, FL
February 23, 2012

Receive 8 hours Continuing Legal Education Credit
Approved by the New York State and Florida Bar.

Call for more info: 716-630-1650

Register Here

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Who Said It?

Julie & Sarah

 “The spirit, the will to win, and the will to excel are the things that endure. These qualities are so much more important than the events that occur.” 

Who said it?

You know the drill! First to get it right gets a Starbucks gift card. Scout’s honor!

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Tax Problem Resolution Fees, Part 1

One of the most popular tax problem resolution topics is fees. We are entering the time of year when taxes are top of mind to most people. (If you don’t think so ask Mitt and Newt…) So it seems good time to start some discussion that encourages you to examine your fees, and moreover, your approach to setting fees.

Many practitioners are slogging along with the old standard of billing by the hour. This puts you at cross-purposes with your client. You need to spend more time to earn more. They want you to spend less time to save fees. It also puts you at cross-purposes with yourself. As you become more skilled and more efficient, thereby reducing your time on cases, you should increase profitability. Hourly rates penalize you for increased productivity.

With hourly billing to earn more, you work more. Yet, you only have so many hours per week so hourly billing also limits your income and diminishes quality of life. It can also discourage enhancing the use of new technology.

Hourly billing might place your focus is on time spent at the expense of results. And, it places risk on the client while making the professional suspect in the clients mind.

An alternative to hourly rates is value pricing. Clients will find comfort in knowing their fee in advance. They will know they won’t be blind-sided by a bill far in excess of their expectations. For your part, it’s better to know of any fee resistance before you put in the time and effort on a case.

Value pricing quoted in advance clarifies expectations, enhances client communication and gets client involved in pricing decision. Having the fee discussion at commencement projects your confidence and experience. Further, it prequalifies clients and eliminates reluctance to contact professional based on fear of added charges. More on fixed fee techniques including menu pricing, the build-up method, and change orders for additional
services in the next blog.

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Who Said It?

Julie & Sarah
Be the first to answer correctly and receive a Starbucks gift card. (and remember – please resist the urge to google. thanks!)
 
“The way to stop financial “joy-riding” is to arrest the chauffeur, not the automobile.”
 
Who said it?
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Who Said It?

“Surround yourself with the best people you can find, delegate authority, and don’t interfere.”

Who said it???

Be the first to answer correctly and we’ll send you a Starbucks gift card. Yum!

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The All-New Installment Agreement Form: 9465-FS

IRS has added to its plethora of forms, but admittedly, this is a good addition. The new 9465-FS allows creation of an installment agreement for many taxpayers with minimal IRS contact.

Taxpayers with a liability greater than $25,000 and not greater than $50,000 may request an installment agreement by completing the simple 2-page 9465-FS.

Taxpayers with existing installment agreements, the ability to full-pay in 120 days, in bankruptcy, or with an accepted Offer in Compromise are not eligible to file a 9465-FS.

The new form can be prepared quickly and submitted by mail to a specialized unit based upon the taxpayer’s place of residence. There are four addresses for taxpayers who did not have a Schedule C, E, or F for any of the years included in the installment agreement.  There are four different addresses for taxpayers who did have a Schedule C, E, or F with any of the returns included in the installment agreement. And, there is one additional
address for taxpayers living abroad.

The 9465-FS may also be attached to a return as it is being filed. It would then be mailed with the return to the address for filing of the return, not to the special units designated to handle the requests.

Requests falling in the aforementioned $25K to $50K range are required to provide IRS with an account that IRS may charge electronically for the payments as they come due. Additionally, those in these liability parameters must complete page 2 of the 9465-FS. The 13 questions on page 2 of the 9465-FS can be answered by most taxpayers with no research. The only document that may be needed is a recent pay stub showing the taxpayer’s typical earnings per pay period.

 

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