Category Archives: Sales

7 Deals. 7 Days.

For 7 days only – Get up to 50% OFF these 7 must-have training courses + plus Free Shipping* ASTPS Recorded Seminars bring world-class training right to your desktop. Learn the essential skills you need for solving tough tax problem … Continue reading

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2012 Super Advanced Tax Problem Resolution Seminar Sale

2012 ASTPS Super Advanced Tax Problem Resolution Seminar in Las Vegas is now available. Join the dozen of members who took advantage of our 1 day sale.  Purchase now for $997.00 Get detailed lessons from leading experts on how to … Continue reading

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Discounted Software

We constantly strive to offer valuable products and services to our members that will help their practice grow! ASTPS works with vendors to offer discounts to our membership. Discounts are offered on software, books, and other technical and marketing/management tools … Continue reading

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Hot-Air Balloon Economy

Many Americans feel like they are living in a hot-air balloon. Everything is going up: taxes, unemployment, cost of living, cost of health care, and IRS spending on enforced collection. This might be a sign that tax problem resolution practitioners … Continue reading

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Doin’ the Tax Problem Resolution “Two-Step”

No, it’s not some new dance step. It’s the recommended way to engage a prospective client in need of representation before the IRS. This Two-Step involves two separate engagement letters: the first being prepared at the outset of an engagement, … Continue reading

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Referral Marketing 501: Grad School

Once you have set up your referral generating and tracking system, do not expect immediate response. Those who will refer to you do not have tax problem clients just sitting around in their offices. You must be patient and persistent. … Continue reading

Posted in Management, Marketing, Sales, Uncategorized | Tagged , , | 101 Comments

Referral Marketing 401, part 1

In the last posting on referral marketing, I ended with the question of what actions you should take when you receive a referral. Following up on that, the first thing to do is start a log to track referral sources. … Continue reading

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Referral Marketing 301

If you want to create a productive referral system, you must determine how you will handle referrals received. That is the focus of this posting. Whatever system you devise, you must assign responsibility and grant the authority to a specific … Continue reading

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Referral Marketing 201

Where do you start to build your referral marketing system? The easy and obvious answer is with people who know and like you. That starts (usually) with friends and family. It is surprising how many practitioners have not asked anyone … Continue reading

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Referral Marketing 101

One of the easiest and certainly the least expensive way to market your practice is through an aggressive referral system. Strangely, most practitioners also underutilize it. In this and the next couple of postings, I’ll discuss how you can put … Continue reading

Posted in Marketing, Sales | Tagged , | 48 Comments