Monthly Archives: December 2011

Marketing Tax Problem Resolution: Features & Benefits

Posted on December 10, 2011 by Larry

Every marketing book, course, and seminar tells you that your marketing must focus on the benefits of your product or service, not on the features. They also make a point that the features are secondary in motivating sales. The problem … Continue reading →

Posted in Management, Marketing, Sales | Tagged , , | 102 Comments

“Who Said It?”… First correct answer wins a Starbucks gift card

Posted on December 9, 2011 by Julie

“Who Said It?”… First correct answer wins a Starbucks gift card   Be the first person to correctly identify “who said it” and we’ll send you a Starbuck’s gift card. Remember, you are on your honor. No Googling, it’s only … Continue reading →

Posted in "Who Said It?" | Tagged | 52 Comments

Steps to Write Your Own Copy

Posted on December 7, 2011 by Larry

A good marketing letter is an “eating the elephant” thing. It may seem obvious, but the first step is to think about why you are writing the letter. It’s like deciding where you are going before starting a trip. Let’s … Continue reading →

Posted in Management, Marketing, Sales | Tagged | 113 Comments

Older Workers

Posted on December 6, 2011 by Larry

Of the estimated 29.6 million U.S. small businesses in the United States: -There were 627,200 new businesses, 595,600 business closures and 43,546 bankruptcies. -Seven out of 10 new employer firms survive at least two years, and about half survive five years.Findings do not … Continue reading →

Posted in Management | Tagged | 128 Comments

Do It Yourself Copywriting

Posted on December 5, 2011 by Larry

Copywriting has been defined as salesmanship in writing. When I suggest to practitioners that they should do their own copywriting, you would think I’ve asked them to pen War and Peace. There are several reasons I suggest this, not the … Continue reading →

Posted in Management, Marketing, Sales | Tagged , , | 54 Comments

Emergency Exit Row Mindset

Posted on December 4, 2011 by Larry

Ever notice how some people get excited and feel lucky when they get the emergency exit row seat on a plane? They want the benefit of a little extra leg room. Sometimes there’s no center seat so there’s even a … Continue reading →

Posted in Management, Marketing, Sales | Tagged , , | 127 Comments

Do Not Take Every Case

Posted on December 3, 2011 by Larry

When I started my CPA firm I took every job that came through the door. In fact, I classified them as “shoe box, shopping bag, and for really big jobs: bushel basket.” It was a matter of survival. Sometimes I … Continue reading →

Posted in Management, Marketing, Sales, Uncategorized | Tagged , , | 81 Comments

“Who Said It?”… First correct answer wins a Starbucks gift card

Posted on December 2, 2011 by Sarah P

You know the routine… Be the first person to correctly identify “who said it” and we’ll send you a Starbuck’s gift card. Remember, you are on your honor. No Googling, it’s only a coffee, be fair! “I shall never use … Continue reading →

Posted in "Who Said It?" | Tagged | 202 Comments

Tacit Approval

Posted on December 2, 2011 by Larry

Every married couple works out their own system of making major household decisions, paying bills, doing dishes, and taking out the trash. In my house I make the big decisions and my wife makes the small ones. For example, she might … Continue reading →

Posted in Tax Problems, Tax Return | Tagged , , , , , , , | 83 Comments