Tax Splash Feed- Come for the seminar, stay for VEGAS! Procrastinator’s Special: $100 OFF – today only. June 14, 2013Sadly, the early-bird registration is over for Boot Camp in Vegas on June 27-28. But you’re in luck! Procrastinator’s Special: Today only – call and tell us you saw this post and we’ll knock $100 off your registration for Boot … Continue reading → […]Sarah P
- Access to the Upcoming Webinar June 14, 2013ASTPS Members, Reminder that dues are currently due for the next year of ASTPS membership. Your dues must be received by June 21 to assure posting prior to the next free CPE webinar in late July. Our staff needs time … Continue reading → […]Larry
- Great webinar yesterday – 293 attendees! June 13, 2013Great webinar yesterday – 293 attendees! The next free webinar will be announced soon – stay tuned. […]Sarah P
- IRS Plans to Retire On-line POA Posting June 8, 2013The IRS has recently announced intent to eliminate a service that ASTPS believes to be critical to tax problem resolution practitioners. In response to their announcement, I have appealed to National Taxpayer Advocate, Nina E. Olson, to use her influence … Continue reading → […]Larry
- Come for the seminar, stay for VEGAS! Procrastinator’s Special: $100 OFF – today only. June 14, 2013
Tag Archives: copywriting
Marketing Tax Problem Resolution: Features & Benefits
Every marketing book, course, and seminar tells you that your marketing must focus on the benefits of your product or service, not on the features. They also make a point that the features are secondary in motivating sales. The problem … Continue reading
Marketing Tax Problem Resolution: Features & Benefits
Every marketing book, course, and seminar tells you that your marketing must focus on the benefits of your product or service, not on the features. They also make a point that the features are secondary in motivating sales. The problem … Continue reading
Steps to Write Your Own Copy
A good marketing letter is an “eating the elephant” thing. It may seem obvious, but the first step is to think about why you are writing the letter. It’s like deciding where you are going before starting a trip. Let’s … Continue reading