EXCELLENTTrustindex verifies that the original source of the review is Google. ASTPS is the best place to get educated for Tax Resolution. I have been with them for 2 years and it has been the best experience.Posted on GoogleTrustindex verifies that the original source of the review is Google. Great event. I have been to a number of these, and I always learn something new!Posted on GoogleTrustindex verifies that the original source of the review is Google. My experiences with ASTPS have been very positive, enlightening and educational. I've never had this totally positive experience anywhere else in all of my many years of tax practice. They are very well informed of current tax laws and practical procedures available to implement or comply with these laws. They make even the most complex issues seem so simple.Posted on GoogleTrustindex verifies that the original source of the review is Google. I have found American Society of Tax Problem Solvers. I was first introduced to ASTPS many years ago and have attended many of their free questions over the years. I am now a member. Well worth it. Also their spring program - and it was well worth the money.Posted on GoogleTrustindex verifies that the original source of the review is Google. ASTPS is excellant for upto date information on the IRS changes. Knowing the IRS rules of IRM is key.Posted on GoogleTrustindex verifies that the original source of the review is Google. I have been a member and a CTRS through ASTPS for years and they never fail to come through. Not just the education, but the office hours and direct consultation. As long as I am in this business, I will be an active memberPosted on GoogleTrustindex verifies that the original source of the review is Google. This organization is fantastic. The trainings, the support, and certifications are all incredibly valuable and life changing for both the tax professional and the clients we serve to help solve client tax problems.
Presentation Marketing
Turn Talks Into Tax Resolution Clients
In two days, build a repeatable presentation you can use to get clients, referrals, and speaking invitations — even if public speaking makes you nervous.
August 13–14, 2026 · Live on Zoom or in person in Buffalo, NY
Early pricing ends July 13 — save $500.
Less than 14 seats remaining.
The Opportunity
Most tax pros sit around and wait for referrals, attend networking events, send emails, and hope their website starts producing.
That can work. But it’s slow.
There’s a faster way to build trust: Stand at the front of the room.
When a host invites you to speak, they hand you their credibility. The audience sees you as the expert before you explain a single IRS notice, penalty, levy, lien, or resolution option.
A relationship that might take months to build one-on-one can be built in forty-five minutes with twenty, fifty, or a hundred people at once.
That’s the power of presentation marketing.
And no, you don’t need to be a natural speaker.
You need a clear topic, a simple talk, the right room, a natural offer, and a system for getting booked again. That’s what we’ll build together in this two-day workshop.
Why speaking works so well for tax resolution pros
Tax resolution is a trust business.
People hire you because they believe you can solve a problem that feels scary, confusing, and urgent. But trust usually takes time.
That’s why speaking works.
- A taxpayer may not know who to trust.
- A CPA may not know when to refer a case out.
- A real estate broker may not realize tax problems can derail a closing.
So you educate the market.
And speaking lets you do it at scale.
One good talk can create new clients, referral partners, content, testimonials, and future invitations. That is the leverage.
You build one talk. Then you use it again and again — in person, on Zoom, as a webinar, as a recorded video, with referral partners, fellow tax pros, and taxpayers directly.
This is not a public speaking class
This is not about becoming a keynote speaker. It is not about memorizing a TED Talk. It is not about being funny, polished, loud, theatrical, or “naturally good on stage.”
This is a business development workshop.
The goal is simple. By the end of day two, you should be able to say:
“I have a repeatable talk, I know where to deliver it, I know how to get booked, and I know how to turn it into clients and referrals.”
You do not leave with just “good ideas.”
You leave with a working presentation.
And Larry and Mitch will personally review your talk and give you feedback.
That’s why attendance is capped at 50.
What's Inside
Two days, fully rebuilt for 2026. You’ll build the entire system — the strategy, the craft, and the pipeline that keeps it running.
The strategy — why speaking works The business case for speaking over cold outreach, borrowed authority, and the “Authority Gap”: why a room trusts the person with the mic, and how to position yourself as the guide instead of the salesperson.
The craft — becoming a world-class speaker The framework of a great presentation: hook, authority, a clean three-point core, story, and a close that leads somewhere. Slide design that supports you instead of competing with you. Handling Q&A and objections. The top delivery strategies — and the mistakes that quietly kill a talk.
The offer — converting without feeling salesy How to structure a clear, natural next step that fits the room, with calls-to-action built specifically for tax pros.
Your rooms and your formats The three core audiences — fellow tax pros, referral partners, and taxpayers directly — and how to deliver to each one in person, as a live webinar, or as recorded video. One talk, every format, so you’re never limited by geography or schedule.
Getting booked Finding opportunities, pitching the “lunch & learn,” following up, and turning a single talk into a steady stream of invitations — plus capturing the photos, video, and testimonials that make the next booking easier to land.
The playbooks Three ready-to-run systems for your highest-value rooms: real estate offices, partnerships with other tax professionals, and presenting directly to taxpayers.
AI-assisted prep Use AI to outline talks, turn complex tax concepts into plain language, and generate examples — cutting your prep time without losing your own voice.
What you'll walk out of this program with
By the end of day two, you’ll have:
- Your topic chosen.
- Your hook written.
- Your structure built.
- Your slides started.
- A plan for where to deliver it.
- A plan for how to get booked.
- A natural offer that turns attendees into clients or referrals.
- And a clear next step for using the presentation after the workshop.
You walk in thinking:
“I wouldn’t know what to say.”
You walk out saying:
“I have the talk. I know where to give it. I know how to get booked. And I know how to turn it into business.”
Who this is for
This workshop is for ASTPS professional members — CPAs, EAs, tax attorneys, and advisors who want a reliable way to bring in tax resolution and tax prep clients without depending on referrals, SEO, hopes, or dreams.
It’s built for the working professional, not the polished keynote speaker. If presenting makes you a little nervous, you’re exactly who this is for.
Registration is open to ASTPS professional members only. [Not a member? Learn about membership.]
This is especially for you if
- You know you should be more visible, but you are not sure where to start.
- You want more referral partners.
- You know tax resolution clients need education before they hire.
- You would rather teach than chase.
- You are nervous about speaking.
- You worry about Q&A.
- You worry someone in the room might know more than you.
- You want a finished talk, not just more notes.
- You want Larry and Mitch to review your presentation and tell you how to make it better.
Your Instructors
Larry Lawler, CPA, EA, CTRS
Larry has built and delivered hundreds of presentations and has used presentations in the real world to generate tax preparation and tax resolution clients.
Larry understands both the technical side of tax resolution, and the practical side of standing in front of a room and turning education into business.
Mitchell Piper
Mitch is the Director of Marketing for ASTPS. For more than 12 years, he has generated tax resolution leads, built campaigns, and helped ASTPS members launch and grow their resolution practices.
He has created hundreds of presentations that have produced millions of dollars in sales.
Our Guarantee
Attend the first full day.
If you are not convinced this program will help you build a presentation marketing system that can pay for itself many times over, turn in your materials at the end of day one and we’ll refund your registration in full.
No hard feelings.
We can offer that guarantee because this is not just information. You will be building the asset during the workshop.
One case could pay for everything...
The simplest way to weigh the investment: it takes one client to cover it.
Picture a single multi-year non-filer from one of your talks — six years of unfiled returns. At $400 a return, that’s $2,400 in prep work from one person, before you’ve even started on the resolution case. The workshop is already paid for.
And that case is a one-time fee. The skills and the materials are yours for good — you’ll use this system to fill rooms, and your pipeline, for the rest of your career.
Event Details
| What | Presentation Marketing — a two-day live workshop |
| When | August 13–14, 2026 |
| Where | Live on Zoom, or in person at the ASTPS office — 2250 Wehrle Dr, Williamsville, NY 14221 (limited seats) |
| Who | Tax pros — CPAs, EAs, and attorneys who wants to learn how to present |
| Seats | Capped at 50 — Less than 14 remaining |
| Investment | $1,997 — or $1,497 if you register by July 13, 2026 |
| Guarantee | Full refund at the end of day one if it’s not for you |
| Questions? | (716) 630-1650 |
Want to attend the workshop in person?
Fly into Buffalo Niagara International Airport (BUF) — our office is just minutes away. We recommend staying at Salvatore’s Grand Hotel ($139/night), which runs a shuttle between the airport, the hotel, and our office, so you won’t need a rental car.
Professional membership required
Registration for Presentation Marketing is open to active ASTPS professional members. The reason is straightforward: demand for the workshop is high, and we cap each one at 50 seats — so we hold those seats for the members who count on ASTPS to grow their practices.
If you’re not a member yet, you can join in a few minutes and register the same day.